Strategic Marketing Plan Term Paper Example | Topics and Well Written Essays - 5000 words

Strategic Marketing Plan - Term Paper Example Budget is tight for the first year and as such, management shall be more than careful in its decision making for the business. Employees shall carefully be chosen and the owner shall make sure that each personnel are oriented towards achieving its corporate goal which is to start gaining profit by the end of the first year. Competition would be very stiff with the presence of various coffee shops that have already established their presence in various parts of Dubai and the rest of the United Arab Emirates. Aviano Coffee is also confident in being able to make gains through its Internet channel. Its Marketing efforts shall be intensified to ensure that the corporate message is brought across the target market. To cap this off, Aviano Coffee Shop wants to achieve two things with the business: to share excellent coffee experience through its quality products and to gain profits to ensure presence in the market for a long period of time. II. BACKGROUND Coffee remains to be one of the mo st preferred beverages anywhere in the world. In the US, it is estimated that 50% of the total population or approximately 150 Million Americans drink coffee in any form, be it espresso, cappuccino, latte or cold coffee. Moreover, among these coffee aficionados, the average consumption is 3.1 cups per day (Coffee Business Statistics Report 2010). As such, it is expected that more and more Coffee shops open and thrive serving the tastes of these coffee lovers. Despite the presence of numerous Coffee shops in the country, there is yet room for more entrepreneurs who want to serve the needs of the Coffee lovers. While some may opt to go traditional, others diversify to create concept shops that do not only serve ordinary coffee, but also the fast growing industry of specialty coffee. It is with these premises that the author proposes to bring into local franchise the Colorado based brand Aviano Coffee. Aviano Coffee is popularly known in Colorado, with its market reach extending to oth er cities in Denver. Its product line highlights Latte Art, where baristas manually extract espresso. The key to competition is the manner by which specialty coffee drink is done, focusing on aesthetics of the coffee products and the ambience within the coffee shop, which focuses on the 18th and 19th century. Management wants to bring its clients into the specialty coffee experience capturing olden moments through appropriate interior design and shop structure. The thrust is to bring into the shop people who intend to have a good coffee experience (Aviano Coffee 2011). Bringing the concept store in Dubai will prove to be a challenging but exciting experience for the owners. Promoting the business within a unique culture, there will be little tweaks into the concept to ensure that the target market will feel most welcome when entering the concept store. This business plan discusses the strategies by which the concept is introduced to the target market in Dubai, and hopefully to other cities in the United Arab Emirates. III. SITUATIONAL ANALYSIS The United Arab Emirates is considered to be one of the most liberal Middle East Countries in the world, according to the State of World Liberty Index It is also considered to be the 5th highest in the whole world basing on GDP per capita, and is the fastest growing economy globally (Top 5 Most Liberal Muslim Countries 2011). The presence of bars, clubs, movie theatres and commercial

Medical Malpractice Research Paper Example | Topics and Well Written Essays - 1500 words

Medical Malpractice - Research Paper Example An understanding of the causes/dimensions, effects and liabilities of medical malpractice can help one to avoid such professional negligence and malpractice lawsuits. Medical malpractice and its characteristics Current trends and statistics relating to medical malpractice Within the past six centuries, medical malpractice has increased drastically. According to statistics, there were a total of 2696 serious cases of malpractice in the United States in 1999 alone (Medical Malpractice par 1). The Institute of Medicine of the National Academy of Sciences states that about 98000 patients risk losing their lives in various hospitals in the US due to medical malpractices (Medical Malpractice par 1). In today’s society, a doctor’s responsibility is to provide affordable care, talent and reasonable judgment in the course of duty. Whenever patients are given wrongly diagnosed, mal-treated or die due to what is perceived to be medical malpractice, the doctors normally are subject ed to a lot of suffering without appreciating their efforts or whatever good they may have done before to save lives. This situation also makes fellow doctor fear performing certain risky procedures for fear of going through similar or worse experiences. Potential doctors are also discouraged from joining the medical profession when they witness such situations. Characteristics of Negligence Malpractice is negligence. Cases of negligence fall under the description of torts. A tort may be a common offence, thus malpractice could be a common offence. In the simplest terms, there are four essential elements of malpractice which include duty, breach, damage and (direct) causal affiliation. Each healthcare supplier assumes a duty when beginning diagnosis, consultations, or treatment of a patient. The duty or responsibility emanates from an implied or expressed contract. Another important element of medical malpractice is breach. If one fails to create an accurate diagnosis once he or she has assumed the duty to try and do so, one might commit a breach of responsibility. Thirdly, causal affiliation which states that damage is caused by a failure to properly diagnose the breach responsibility. Damage is the outcome of a failure to diagnose properly. Medical malpractice occurs when a patient sustains injuries or complications that may or may not be of a permanent and continuing nature due to negligence (Pozgar 558). Negligence is among the most typical civil suit filed against doctors. Legal responsibility for negligence cannot be found unless the following subsequent elements are present: One, the defendant should owe an obligation to the plaintiff to practice care. Two, the defendant should breach the quality of care stipulated by law for his/her behavior. Thirdly, the plaintiff should suffer loss or damage as a result of this breach. Lastly, the behavior of the defendant should be the near cause of the plaintiff’s injury or damage ((Pozgar 65). Cases related to medical malpractice In the case of Adderly v. Bremner it was noted that the defendant medical doctor was careless in not altering the syringes to vaccinate thirty eight patients and as an alternative used one needle for more than one patient (Pozgar 76). As a result, the plaintiff experienced blood poisoning. The doctor in this case did not provide the specified correct care. Any sensible doctor would have actually